Read this. I’d have to say, kudos to Matt for being honest. But also shame on whoever egged him into posting that. It seems that some people are under this misguided notion that if you do something as a job (such as PR for authors) you don’t actually enjoy them or doing or there work. But PR work (as well Agent work and Publishing work) is different. You need to be passionate about whom you pull in, you need to love it heart and soul. The fact that Matt represents an author should tell you right away that he thinks the world of the books.
Because you can’t fake that. You can’t rep someone you don’t really think is going to be great.
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